Target Audience for My Chosen Band

Target Audience for Not My Day

As you can see from these pictures, the Indie genre represents a (mostly) certain age group - young adults and teenagers. This is mostly due to their sound and image of the band, as all indie bands dress a certain similar way, and the younger target audience (teenagers) try and dress similarly also. The "Indie Style" is in fashion at the moment, which is why many bands of this genre are likely to make it into a mainstream. Another thing that you can see from the pictures above is that Indie bands are regularly seen at festivals, such as the Reading and Leeds Festivals. This is due to the popularity of this genre, and the audience that it attracts - as teenagers and younger adults are more likely to enjoy the indie genre and the festivals, the organisers of the festivals try and get as many Indie bands there as possible, as they make people buy tickets for the festivals, meaning more profit. This is the audience that my chosen band Not My Day is trying to target and attract, as it is a very large audience, and very popular in the UK. All the audience of Indie bands have a similar, out-going and party-like lifestyle. Also, this audience are most likely to have average to decent paid jobs, as they have to pay to see and go to all the festivals and concerts, but most likely don't have a permanent, extremely well paid job or a family, as they wouldn't have the time to go to all the concerts they go to. They are young and enjoying life.