Research into Not My Day
Genre and Target Audience:
Not My Day are a band from Oxford, United Kingdom, and are part of the power-pop/indie/rock genre of music, meaning that there is a wide range of audience that they can target. Through their songs, they mostly appeal to a target audiences of Indie fans, due to their tone of voice when singing - the tone in which they sing is similar to spoken word, and isn't your average type of singing from the pop genre; therefore I feel that they are mostly an Indie band, with infused genres of power-pop and rock. Because their main genre of music is Indie, they appeal to that audience through their lyrics and musical content (guitars and drums etc.). As the target audience for Indie bands aren't usually mainly focused on a singing voice, whereas in pop music a singing voice is very important, lyrics play a key part in how an Indie band is judged - Not My Day have good enough lyrics to appeal to their target Indie target audience in my opinion. As mentioned earlier, another way for an Indie band to appeal to their target audience is through their instrumentals - this is Not My Day's strongest asset, as their guitar riffs and bass lines instantly hook all types of music listeners, especially ones that belong to the Indie genre. Those are the two main focuses in the Indie genre, as they are also arguably the most important things to look for in choosing your artist, as image isn't everything.
How I will Ensure the Same Appeal:
In order to appeal to the same kind of audience Not My Day appeals to, I will incorporate their way of presenting the band, and I will also take inspiration from mainstream UK Indie bands such as the Arctic Monkeys; I will do all of this in the digipack of the song and band.
Introducing the Band:
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