Magazine Advert

Final Magazine Advert

This the magazine advert for my chosen band, "Not My Day". The background image is a collage of the band's instruments, which I thought would conform to the Indie genre, as instruments are part of the main image for bands in this genre. Also, the same instruments are used in the advert and the digipak, creating a brand identity in the process. Other images seen are the band, also seen in the insert for the digipak. This makes sure the audience know what the band members look like, once again conforming to a brand identity. Domino Records and Atlantic Records also feature on the magazine advert, which is typical on all magazine adverts and promotional products for albums, in the top right hand and top left hand corners. They are included to remind the audience which record labels the band belong to. All the images seen throughout the magazine advert conforms to brand identity, as the images are consistent with the digipak for the band. 

The text that features on the magazine advert is all written in the band's typical "stencil" font, which is consistent with other fonts seen throughout the marketing campaign (digipak) for the band's new album. The band's logo, "Not My Day", is written in a dark blue stencil font in the middle of the advert, which is typical of the band and the audience would have seen that throughout the digipak - this means that the brand identity has been successfully presented to the audience. The rest of the text seen in the advert is written in a smaller lighter blue - also seen on the digipak. The stencil font creates consistency, whereas the difference in colour adds variety to the advert, as the main colour is dark blue. Situated at the top of the advert is the text "THE DEBUT ALBUM" with the words "OUT NOW" seen just below - this alerts the audience to the availability of the album; if any of the magazine readers see the advert and are interested in the band, they now know that the album is available to buy now. The release date is always seen on the magazine advert, whether it is out now or in the future. Seen below the bands logo are the most popular songs included in the album, "FEATURING THE HITS "STUEY'S MORRIS ISIS" "... - this also gives information to the audience, and that their favourite songs are featured, giving the audience all the more reason to buy the album. Something like this is typically seen in magazine adverts, but is especially seen in adverts for a debut album, as the audience might not be familiar with the band and their songs. Once the artists are fully integrated into the mainstream audience, like Arctic Monkeys, they might not have to include successful songs on the advert in order to promote the album to the audience. Seen at the very bottom of the advert, much like the digipak, is a black border with the album reviews included on the advert - this appeals to the target audience of the band, the magazines that have reviewed the album are typical of the Indie genre. The magazines are also the most likely to have this advert for the band featured in their magazine. 

All in all, I feel that this magazine advert conforms to the Indie genre, whilst solidifying the brand identity of the band that was created throughout the digipak.