Rough Cut for My Magazine Advert, Including Audience Feedback

Magazine Advert - Rough Cut

This is the rough cut for my magazine advert. Located in the middle of the advert, is the band's logo, seen throughout the digipak, once again cementing that brand identity. As it is a debut effort for the band, it is important that the band's logo and colours are included as much as possible, so the audience familiarise themselves with them. Underneath the logo, are the record label's logos, Domino Records and Atlantic Records - logos of the record labels are commonly seen on magazine adverts, in all genres, as they remind the audience that the band belong to someone, this in turn promotes the label. Above the band's logo, in a light blue stencil font, is the text "The Debut Album" - this informs the reader that the band are advertising an album, which is an important part of a magazine advert. Images of the band, similar to those seen in the insert for the digipak, are used with a blue filter to emphasise the look of the band and the band's colours. Seen at the bottom, in front of a black border, are reviews for the album - the text is still the band's recognisable stencil font, but this time in a light blue to contrast the black border and keep the text fresh. The background of the magazine advert is a collage of the band's instruments - I thought this was a good idea because it is unique, and is not likely to be seen for a debut magazine advert, therefore challenging the conventions of the stereotypical indie genre advert.

The audience feedback I most received for this was that it needed more information concerning the band's album - a suggestion was that I included some of the most popular songs that would feature on the album. Another suggestion concerning information was that I informed the audience that the debut album is "Out Now", so they know that it is available to buy - this is seen in many magazine adverts. Another suggestion was that the record label's logos were moved into the corners.